Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances, The heart of the book’s content is to d..
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools P.....
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment, The text’s guiding..
How to Get Started with Guerrilla Marketing "Jay is a genius, Now you can be one too, Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're i..
The Economics of Public Issues is a collection of brief, relevant readings that spark independent thinking and classroom discussions in principles of economics, public policy, a..
Social media is a crucial tool for success in business today, People are already talking about your business using social media, whether you’re using it or not, By becoming part ..
ABC’s of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature, This new edition presents a sales proces..
The ultimate guide to relationships, influence and persuasion in 21st century business,What is most important to your success as a sales or business professional? Is it education, ..
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good : A How-To Guide for..
Drive Web traffic and take your business into the futureIn todays social Web marketplace, attention equals revenue, When you direct more attention online to your brand or business,..
“Blanchard is demanding, He won’t allow you to flip through this book, nod your head, and leave, If you’re in, you’re going to have to invest to get your rewards,” ....
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases,..
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