Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses, Accompanied by unique, fr..
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations p..
Discover how to use Facebook to create successful marketing campaignsWith more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook ..
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" , , , If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing Worl..
Coaching Salespeople into Sales Champions is the ultimate guide to maximizing team productivity through executive sales coaching, Between professional deadlines and other business ..
Whether you are looking to earn $100 a day or $100,000 a year, this book will teach you how, Get Rich Click! is a comprehensive source of information from one of the world's most s..
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analy..
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus, The Perreault franchise wa..
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hai..
A detailed resource for businesses and individuals seeking to promote goods and services on FacebookSocial media is the number one vehicle for online marketing, and Facebook may be..
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances, The heart of the book’s content is to d..
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented sty..
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