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  • Cases in Public Relations Management

    Cases in Public Relations Management

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    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccess..

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  • Marketing

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    With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer : cutting-ed..

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  • Public Relations: A Values-Driven Approach

    Public Relations: A Values-Driven Approach

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    In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with ..

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  • KnowThis: Marketing Basics

    KnowThis: Marketing Basics

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    KnowThis : Marketing Basics offers detailed coverage of essential marketing concepts, This very affordable book is written by a marketing professor and covers the same ground as m..

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  • Public Relations:  The Profession and the Practice

    Public Relations: The Profession and the Practice

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    Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relat..

    Listed Under: Public Relations
  • How I Made My First Million on the Internet and

    How I Made My First Million on the Internet and

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    In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips ..

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  • Contemporary Marketing

    Contemporary Marketing

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    CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses, This bestseller only grows stronger with each groundbrea..

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  • Ultimate Guide to Google Ad Words, 2nd Edition:

    Ultimate Guide to Google Ad Words, 2nd Edition:

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    Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thous..

    Listed Under: Web Marketing
  • Public Relations Writing: The Essentials of Style

    Public Relations Writing: The Essentials of Style

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    This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases,..

    Listed Under: Public Relations
  • Selling Today (12th Edition)

    Selling Today (12th Edition)

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    Extensive, real-world applications, carefully integrated with current personal selling concepts,   Selling Today : Partnering to Create Value helps readers u.....

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  • The New Strategic Selling: The Unique Sales System

    The New Strategic Selling: The Unique Sales System

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    The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever, Rejecting manipulative tactics and emphasizing "process," Strategic Selling present..

    Listed Under: Sales & Selling
  • Principles of Marketing (13th Edition)

    Principles of Marketing (13th Edition)

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    Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives, Learn how to create value and gai..

    Listed Under: Business Marketing