Don?t think of yourself as a student, think of yourself as a manager, ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness t..
Whether presenting a product or principle, service or idea, we all engage in sales, Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic ..
Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Wh..
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented sty..
Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented st..
Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki,Master the art of word of mouth marketing with this practical hands-on guide,With straightforward advi..
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century, P, T, Barn..
The more you sell, the less the client trusts you to tell them the truth, The more you sell, the less inclined the client is to listen, The more you sell, the more you tend to look..
Get Clients Now empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing i..
This best-selling, brief text introduces marketing through the lens of creating value for customers,Today’s marketing is about creating customer value and building profitable cus..
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, It transforms situations and relationships, It converts hostility into civilit..
“Perfectly placed to tell us what’s really new about [the] second-generation Web,”—Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as..
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