Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifes..
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product,..
M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind, Students..
All Employees are Marketers : Real-life, Proven, Employee-driven Strategies to Get More Customers,,, Get More Referrals,,, Get More Revenues,,, and Get More Profits!.....
Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of busines..
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations : A Values-Driven A.....
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in ..
Marketing : the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-o..
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of..
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store, Now MARKETING, Eleventh Edition--with its engaging presentat..
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world, Building on the..
Updated in a new 5th edition, Public Relations : A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies, Now .....
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