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Grown Up Digital: How the Net Generation is Changing
$30.00$18.24SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived, Are you ready for it? Chances are you know a person between the..
Listed Under: Marketing Consumer Behavior -
Fashion: From Concept to Consumer, 7th Edition
$14.95$10.17For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysi..
Listed Under: Marketing Consumer Behavior -
Advertising, Promotion, and Other Aspects of
$29.95$19.77ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication, Complete with updates on new literature and pra..
Listed Under: Marketing -
Real-Time Marketing and PR: How to Instantly
$246.95$169.66Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable, I..
Listed Under: Marketing -
Framework for Marketing Management (5th Edition)
$146.67$103.89Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing ma..
Listed Under: Marketing -
The 22 Immutable Laws of Marketing: Exposed and
$246.95$169.66Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing,.....
Listed Under: Marketing -
Go-Givers Sell More
$21.95$14.95With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success..
Listed Under: Sales & Selling -
The New Strategic Selling: The Unique Sales System
$28.45$14.95The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever, Rejecting manipulative tactics and emphasizing "process," Strategic Selling present..
Listed Under: Sales & Selling -
M: Marketing with Premium Content Access Card
$86.60$42.00M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind, Students..
Listed Under: Marketing -
The PR Styleguide: Formats for Public Relations
$146.67$103.25A concise handbook, THE PR STYLEGUIDE : FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool, Learn to present messages that display great for..
Listed Under: Public Relations -
Facebook Marketing All-in-One For Dummies
$35.00$23.10A detailed resource for businesses and individuals seeking to promote goods and services on FacebookSocial media is the number one vehicle for online marketing, and Facebook may be..
Listed Under: Web Marketing -
Cases in Public Relations Management
$83.95$79.68Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccess..
Listed Under: Public Relations