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  • Essentials of Marketing

    Essentials of Marketing

    $15.99 $6.40

    This book is about marketing and marketing strategy planning, And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customer..

    Listed Under: Marketing & Sales
  • Creating a Marketing Plan: An Overview

    Creating a Marketing Plan: An Overview

    $24.95

    Effective marketing cannot begin without an effective marketing plan, The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of pro..

    Listed Under: Marketing
  • Visual Merchandising & Display (5th Edition)

    Visual Merchandising & Display (5th Edition)

    $21.95 $14.95

    This new edition of the best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers, Pegler zeroes in on all aspects of visual me..

    Listed Under: Sales & Selling
  • Guerrilla Marketing, 4th edition: Easy and Inexpensive

    Guerrilla Marketing, 4th edition: Easy and Inexpensive

    $146.67 $103.89

    When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding c..

    Listed Under: Marketing
  • Essentials of Marketing Research

    Essentials of Marketing Research

    $146.67 $103.89

    Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics, It takes an application-oriented approach, providing stude..

    Listed Under: Marketing
  • Web Marketing For Dummies

    Web Marketing For Dummies

    $24.99 $16.66

    By implementing effective Web marketing strategies, you can quickly build a successful Web site and business, But how do you take on search engine optimization and search engine ma..

    Listed Under: Web Marketing
  • Car Guys vs. Bean Counters: The Battle for the

    Car Guys vs. Bean Counters: The Battle for the

    $24.99 $22.49

    A legend in the car industry reveals the philosophy that's starting to turn General Motors around,.....

    Listed Under: Marketing & Sales
  • BASIC MARKETING

    BASIC MARKETING

    $52.45 $151.48

    Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus, The Perreault franchise wa..

    Listed Under: Business Marketing
  • Selling the Invisible: A Field Guide to Modern

    Selling the Invisible: A Field Guide to Modern

    $22.00 $14.96

    You can't touch, hear, or see your company's most important products,,, So how do you sell, develop, make them grow? That's the problem with services, This "phenomenal" book, as on..

    Listed Under: Sales & Selling
  • Consumer Behavior (10th Edition)

    Consumer Behavior (10th Edition)

    $52.45 $151.48

    Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies,  Consumer..

    Listed Under: Business Marketing
  • Sport Marketing - 3rd Edition

    Sport Marketing - 3rd Edition

    $146.67 $103.89

    Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport m..

    Listed Under: Marketing
  • The PR Styleguide: Formats for Public Relations

    The PR Styleguide: Formats for Public Relations

    $146.67 $103.25

    A concise handbook, THE PR STYLEGUIDE : FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool, Learn to present messages that display great for..

    Listed Under: Public Relations