Marketing Management : A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making, This approach sets Mullins apart from other texts which place gr..
Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices, This “bible” of the ..
Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented st..
This new edition of the best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers, Pegler zeroes in on all aspects of visual me..
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment, Focusing on the idea that ..
Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Wh..
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hai..
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, This is the #1 selling marketing management textbook worldwide because it consis..
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport m..
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underh..
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to lev..
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psy..
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