Advertising (8th Edition)

(as of 31/08/2011 01:46 - more info)

$18.00 $12.24

Listed Under: Advertising

Moriarty teaches students about effective marketing, The text covers the foundations of advertising, planning and strategy, effective advertising media, …


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Moriarty teaches students about effective marketing,

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation,

For advertising professionals and business students concentrating in marketing or advertising,

  • Author:Sandra Moriarty
  • Author:Nancy D Mitchell
  • Author:William D. Wells
  • Binding:Hardcover
  • DeweyDecimalNumber:659.1
  • EAN:9780132224154
  • Edition:8
  • ISBN:0132224151
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:688
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2008-02-11
  • Publisher :P rentice Hall
  • SKU:2070059
  • Studio :P rentice Hall
  • Title:Advertising (8th Edition)

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