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International Marketing

~~$149.95~~ $95.39

International marketing, with the student in mind, International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriente..

Listed Under: Marketing
Marketing

~~$149.95~~ $95.39

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer : cutting-ed..

Listed Under: Marketing
Global Marketing Management

~~$149.95~~ $95.39

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment, The text’s guiding..

Listed Under: Marketing
Sports Marketing: A Strategic Perspective (4th

~~$149.95~~ $95.39

KEY BENEFIT : Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world, Organized around a framework of the str..

Listed Under: Marketing
Marketing Management

~~$149.95~~ $95.39

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, This is the #1 selling marketing management textbook worldwide because it consis..

Listed Under: Marketing
Marketing Management: Knowledge and Skills, 10th

~~$149.95~~ $95.39

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..

Listed Under: Marketing
MKTG ( Marketing CourseMate eBook Printed Access

~~$16.00~~ $9.22

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of..

Listed Under: Marketing & Sales
Buying In: What We Buy and Who We Are

~~$16.00~~ $9.22

Brands are dead, Advertising no longer works, Consumers are in control, Or so we're told, In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cul..

Listed Under: Marketing Consumer Behavior
Brandwashed: Tricks Companies Use to Manipulate

~~$16.00~~ $9.22

Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our..

Listed Under: Marketing Consumer Behavior
The Consuming Instinct: What Juicy Burgers, Ferraris,

~~$16.00~~ $9.22

Foreword by David M, Buss, author of The Handbook of Evolutionary Psychology and The Evolution of DesireWhat do all successful fast-food restaurants have in common?Why do men's tes..

Listed Under: Marketing Consumer Behavior
Enchantment: The Art of Changing Hearts, Minds,

~~$16.00~~ $9.22

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, It transforms situations and relationships, It converts hostility into civilit..

Listed Under: Marketing & Sales
This is PR: The Realities of Public Relations

~~$83.95~~ $79.68

Ideal for the beginning student or the experience public relations practitioner, THIS IS PR : THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a str..

Listed Under: Public Relations