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    • Logo Design Love: A Guide to Creating Iconic

      Logo Design Love: A Guide to Creating Iconic

      $34.99 $21.29

      There are a lot of books out there that show collections of logos, But David Airey’s “Logo Design Love” is something different : it’s a guide for designers (and clients) w..

      Listed Under: Advertising
    • Advertising and Integrated Brand Promotion

      Advertising and Integrated Brand Promotion

      $34.99 $21.29

      O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how ..

      Listed Under: Advertising
    • Ogilvy on Advertising

      Ogilvy on Advertising

      $34.99 $21.29

      A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business", 223 photos,.....

      Listed Under: Advertising
    • Creative Strategy in Advertising

      Creative Strategy in Advertising

      $34.99 $21.29

      CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment, Focusing on the idea that ..

      Listed Under: Advertising
    • CA$HVERTISING: How to Use More than 100 Secrets

      CA$HVERTISING: How to Use More than 100 Secrets

      $132.50 $136.59

      FACT : Your brain is being controlled-and you don't even know it, Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistak..

      Listed Under: Advertising
    • Essentials of Contemporary Advertising

      Essentials of Contemporary Advertising

      $132.50 $136.59

      Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic ..

      Listed Under: Advertising
    • Twenty Ads That Shook the World: The Century's

      Twenty Ads That Shook the World: The Century's

      $132.50 $136.59

      James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century, P, T, Barn..

      Listed Under: Advertising
    • Advertising and Promotion: An Integrated Marketing

      Advertising and Promotion: An Integrated Marketing

      $18.00 $12.24

      Overview : Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC, It includes very comprehensive coverage of Agency issues and creative work and how it..

      Listed Under: Advertising
    • Contemporary Advertising

      Contemporary Advertising

      $18.00 $12.24

      "Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field, Known as the "coffee table book" for Advertising, it is known for its current examples..

      Listed Under: Advertising
    • Advertising (8th Edition)

      Advertising (8th Edition)

      $18.00 $12.24

      Moriarty teaches students about effective marketing, The text covers the foundations of advertising, planning and strategy, effective advertising media, .....

      Listed Under: Advertising
    • Positioning: The Battle for Your Mind

      Positioning: The Battle for Your Mind

      $16.95 $11.32

      'One of the most important communication books I've ever read, I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager"..

      Listed Under: Advertising
    • Hey, Whipple, Squeeze This: A Guide to Creating

      Hey, Whipple, Squeeze This: A Guide to Creating

      $16.95 $11.32

      In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly, Updated t..

      Listed Under: Advertising