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Business Marketing  

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    • Marketing Strategy

      Marketing Strategy

      $185.95 $126.09

      Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal : to teach students to think and act like marketers, Packed with cutting-edge coverage, curr..

      Listed Under: Business Marketing
    • Marketing: An Introduction (9th Edition)

      Marketing: An Introduction (9th Edition)

      $188.00 $124.79

       This best-selling, brief introduction to marketing teaches students marketing using a customer value framework, The ninth edition includes new and expan.....

      Listed Under: Business Marketing
    • Strategic Marketing Problems: Cases and Comments

      Strategic Marketing Problems: Cases and Comments

      $188.00 $124.79

      This best-selling book is dedicated to the development of decision-making skills in marketing, It introduces concepts and tools useful in structuring and solving marketing problem..

      Listed Under: Business Marketing
    • Retailing Management

      Retailing Management

      $188.00 $124.79

      Retailing is a high-tech, global, growth industry that plays a vital economic role in society, The authors’ objective in preparing the eighth edition is to stimulate student inte..

      Listed Under: Business Marketing
    • Retailing Management

      Retailing Management

      $188.00 $124.79

      Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market, Retailing is a high tech, global, growth industry that provides challenging and..

      Listed Under: Business Marketing
    • BASIC MARKETING

      BASIC MARKETING

      $188.00 $124.79

      Overview : Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus, The Perreault..

      Listed Under: Business Marketing
    • Essentials of Marketing

      Essentials of Marketing

      $188.00 $124.79

      Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hai..

      Listed Under: Business Marketing
    • Supply Chain Management (3rd Edition)

      Supply Chain Management (3rd Edition)

      $188.00 $124.79

      This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analy..

      Listed Under: Business Marketing