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Buying In: What We Buy and Who We Are
$16.00$9.22Brands are dead, Advertising no longer works, Consumers are in control, Or so we're told, In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cul..
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Brandwashed: Tricks Companies Use to Manipulate
$16.00$9.22Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our..
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The Consuming Instinct: What Juicy Burgers, Ferraris,
$16.00$9.22Foreword by David M, Buss, author of The Handbook of Evolutionary Psychology and The Evolution of DesireWhat do all successful fast-food restaurants have in common?Why do men's tes..
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Consumer Behavior
$236.95$236.95Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior, A broad conceptual model h..
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Building Strong Brands
$30.00$18.24As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper, In David Aaker's pathbreaking book, Managing Brand Equity,..
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Everything Is Miscellaneous: The Power of the
$30.00$18.24“Perfectly placed to tell us what’s really new about [the] second-generation Web,”—Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as..
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Grown Up Digital: How the Net Generation is Changing
$30.00$18.24SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived, Are you ready for it? Chances are you know a person between the..
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Consumer Behavior
$30.00$18.24CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to t..
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People Buy You: The Real Secret to what Matters
$30.00$18.24The ultimate guide to relationships, influence and persuasion in 21st century business,What is most important to your success as a sales or business professional? Is it education, ..
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The High Price of Materialism (Bradford Books)
$30.00$18.24In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psych..
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Influence: The Psychology of Persuasion (Collins
$132.50$136.59Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings, Dr, Robert Cialdini is the seminal expert in th..
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Predictably Irrational, Revised and Expanded
$132.50$136.59Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-fiv..
Listed Under: Marketing Consumer Behavior