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Marketing  

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    • International Marketing

      International Marketing

      $149.95 $95.39

      International marketing, with the student in mind, International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriente..

      Listed Under: Marketing
    • Marketing

      Marketing

      $149.95 $95.39

      With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer : cutting-ed..

      Listed Under: Marketing
    • Global Marketing Management

      Global Marketing Management

      $149.95 $95.39

      Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment,  The text’s guiding..

      Listed Under: Marketing
    • Sports Marketing: A Strategic Perspective (4th

      Sports Marketing: A Strategic Perspective (4th

      $149.95 $95.39

      KEY BENEFIT : Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world, Organized around a framework of the str..

      Listed Under: Marketing
    • Marketing Management

      Marketing Management

      $149.95 $95.39

      For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, This is the #1 selling marketing management textbook worldwide because it consis..

      Listed Under: Marketing
    • Marketing Management: Knowledge and Skills, 10th

      Marketing Management: Knowledge and Skills, 10th

      $149.95 $95.39

      Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..

      Listed Under: Marketing
    • M: Marketing with Premium Content Access Card

      M: Marketing with Premium Content Access Card

      $86.60 $42.00

      M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind, Students..

      Listed Under: Marketing
    • Mobile Marketing Playbook

      Mobile Marketing Playbook

      $86.60 $42.00

      Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical, The difference looking forward to 201..

      Listed Under: Marketing
    • The 22 Immutable Laws of Marketing: Violate

      The 22 Immutable Laws of Marketing: Violate

      $86.60 $42.00

      There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Position..

      Listed Under: Marketing
    • Marketing For Dummies

      Marketing For Dummies

      $86.60 $42.00

      Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Wh..

      Listed Under: Marketing
    • Word of Mouth Marketing: How Smart Companies

      Word of Mouth Marketing: How Smart Companies

      $24.95

      Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki,Master the art of word of mouth marketing with this practical hands-on guide,With straightforward advi..

      Listed Under: Marketing
    • Creating a Marketing Plan: An Overview

      Creating a Marketing Plan: An Overview

      $24.95

      Effective marketing cannot begin without an effective marketing plan, The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of pro..

      Listed Under: Marketing