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Cengage Advantage Books: This is PR: The Realities
$86.60$42.00This text is intended for the introductory public relations course, which may be titled Introduction to Public Relations or Public Relations Principles, It is often taken as the in..
Listed Under: Public Relations -
Toxic Sludge is Good For You: Lies, Damn Lies
$86.60$42.00Common Courage’s number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the ..
Listed Under: Public Relations -
Ongoing Crisis Communication: Planning, Managing,
$86.60$42.00Explaining how crisis management can prevent or reduce the threats of a crisis, this book provides guidelines for how best to act and react in an emergency situation, Drawing on fi..
Listed Under: Public Relations -
Public Relations Practices: Managerial Case Studies
$86.60$42.00Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and gui..
Listed Under: Public Relations -
M: Marketing with Premium Content Access Card
$86.60$42.00M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind, Students..
Listed Under: Marketing -
Mobile Marketing Playbook
$86.60$42.00Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical, The difference looking forward to 201..
Listed Under: Marketing -
The 22 Immutable Laws of Marketing: Violate
$86.60$42.00There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Position..
Listed Under: Marketing -
Marketing For Dummies
$86.60$42.00Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Wh..
Listed Under: Marketing -
How I Raised Myself from Failure to Success in
$4.88
A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell, Whether you are selling houses or mutual funds, advertisements or ..
Listed Under: Sales & Selling -
The Ultimate Sales Letter: Attract New Customers.
$14.95$24.99In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal, But too many sales letters end up in the junk file or the wastebasket, In this ..
Listed Under: Sales & Selling -
The 25 Sales Habits of Highly Successful Salespeople
$24.95$24.99"Steve Schiffman is a great source of practical, real-life, results-oriented insights, You can read his books again and again,"-Patricia C, Simpson, Vice President, Chemical Bank"S..
Listed Under: Sales & Selling -
Salesforce.com For Dummies (For Dummies (Lifestyles
$24.95$24.99So you have something to sell or you work for a business using salesforce,com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce,com for Dumm..
Listed Under: Sales & Selling