Corporate Communication

(as of 31/08/2011 02:45 - more info)

$83.95 $79.68

Listed Under: Public Relations

A comprehensive account of corporate communications, including both text and cases, Information new to this edition covers corporate philanthropy, government affairs and community relations, There is ..read more

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A comprehensive account of corporate communications, including both text and cases,
Information new to this edition covers corporate philanthropy, government affairs and community relations,
There is increased emphasis on communication strategy and four new business cases are included,

  • Author :P aul A. Argenti
  • Binding :P aperback
  • DeweyDecimalNumber:658.45
  • EAN:9780256217230
  • Edition:2nd
  • ISBN:0256217238
  • Label:Mcgraw-Hill College
  • Languages:
  • ListPrice:
  • Manufacturer:Mcgraw-Hill College
  • NumberOfItems:1
  • NumberOfPages:288
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:1997-10-01
  • Publisher:Mcgraw-Hill College
  • SKU:G0256217238I5N00
  • Studio:Mcgraw-Hill College
  • Title:Corporate Communication

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