Creating a Marketing Plan: An Overview

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$24.95

Listed Under: Marketing

Effective marketing cannot begin without an effective marketing plan, The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales, In this ..read more

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Effective marketing cannot begin without an effective marketing plan,
The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales,
In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein,
This chapter is excerpted from Harvard Business Essentials : Marketer’s Toolkit,

  • Author:Harvard Business Press
  • Binding:Kindle Edition
  • Format:Kindle eBook
  • Label:Harvard Business School
  • Languages:
  • ListPrice:
  • Manufacturer:Harvard Business School
  • NumberOfItems:1
  • ProductGroup:eBooks
  • ProductTypeName:ABIS_EBOOKS
  • PublicationDate:2005-11-21
  • Publisher:Harvard Business School
  • ReleaseDate:2005-11-21
  • Studio:Harvard Business School
  • Title:Creating a Marketing Plan: An Overview

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