Essentials of Contemporary Advertising

(as of 31/08/2011 01:47 - more info)

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Listed Under: Advertising

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory, The authorsâ..read more

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Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory,
The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life,
” This approach truly transcends the conceptual and propels students into an exciting and practical dimension,

  • Author:William Arens
  • Author :D avid Schaefer
  • Author:Michael Weigold
  • Binding :P aperback
  • DeweyDecimalNumber:659.1
  • EAN:9780073380971
  • Edition:2
  • ISBN:0073380970
  • Label:McGraw-Hill/Irwin
  • Languages:
  • Manufacturer:McGraw-Hill/Irwin
  • NumberOfItems:1
  • NumberOfPages:592
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2008-04-16
  • Publisher:McGraw-Hill/Irwin
  • SKU:2208878
  • Studio:McGraw-Hill/Irwin
  • Title:Essentials of Contemporary Advertising

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