Killer Facebook Ads: Master Cutting-Edge Facebook

Expert Facebook advertising techniques you won’t find anywhere else!

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge,
Whether you want to leverage Facebook Ads to generate “Likes,” promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook’s wildly successful pay-per-click advertising platform,
Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf,
Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more,

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit,

 Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders,

• Master highly focused demographic targeting on Facebook’s social graph,
  Zero in on relevant customers now,
  
• Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc,
  —for maximum effect
• How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
• Essential metrics and reporting considerations
• Captivating case studies drawn from the author’s extensive Facebook advertising experience, highlighting lessons from challenges and successes
• Tasty bonus : a robust targeting appendix jam-packed with amazing targeting combos

 Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns,

• Author:Marty Weintraub
• Binding aperback
• DeweyDecimalNumber:659.144
• EAN:9781118022511
• Edition:1
• ISBN:1118022513
• Label:Sybex
• Languages:
• ListPrice:
• Manufacturer:Sybex
• NumberOfItems:1
• NumberOfPages:288
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2011-08-09
• Publisher:Sybex
• SKU:616265
• Studio:Sybex
• Title:Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques