M: Marketing with Premium Content Access Card

(as of 05/09/2011 06:03 - more info)

$86.60 $42.00

Listed Under: Marketing

M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind, Students receive a cost-effe..read more

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M : Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students’ and professors’ needs in mind,

  • Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts,
  • Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students,
  • Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors,
  • M : Marketing 2e also includes unmatched teaching support,
  • Author :D hruv Grewal
  • Author:Michael Levy
  • Binding :P aperback
  • DeweyDecimalNumber:658.8
  • EAN:9780077386436
  • Edition:2
  • ISBN:0077386434
  • Label:McGraw-Hill/Irwin
  • Languages:
  • Manufacturer:McGraw-Hill/Irwin
  • NumberOfItems:1
  • NumberOfPages:422
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2010-01-04
  • Publisher:McGraw-Hill/Irwin
  • SKU:2241667
  • Studio:McGraw-Hill/Irwin
  • Title:M: Marketing with Premium Content Access Card

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