Marketing: An Introduction (10th Edition)

(as of 01/09/2011 10:01 - more info)

$83.95 $79.68

Listed Under: Business Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers,Today’s marketing is about creating customer value and building profitable customer relationships,..read more

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This best-selling, brief text introduces marketing through the lens of creating value for customers,

Today’s marketing is about creating customer value and building profitable customer relationships,
With engaging real-world examples and information, Marketing : An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy,

The tenth edition features a new learning design and integration with mymarketinglab, Pearson’s online homework and personalized study tool,
 

  • Author:Gary Armstrong
  • Author :P hilip Kotler
  • Binding :P aperback
  • DeweyDecimalNumber:658.8
  • EAN:9780136102434
  • Edition:10
  • ISBN:0136102433
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:648
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2010-01-21
  • Publisher :P rentice Hall
  • SKU:2371226
  • Studio :P rentice Hall
  • Title:Marketing: An Introduction (10th Edition)

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