Marketing Management (4th Edition) (Pearson Custom

(as of 01/09/2011 10:03 - more info)

$226.67 $176.12

Listed Under: Business Marketing

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives,Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers ..read more

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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives,


Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions,
Its modern, strategy-based approach covers critical, fundamental topics required for professional success,

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor,
 

  • Author:Russ Winer
  • Author:Ravi Dhar
  • Binding:Hardcover
  • DeweyDecimalNumber:658
  • EAN:9780136074892
  • Edition:4
  • ISBN:0136074898
  • Label :P rentice Hall
  • Languages:
  • ListPrice:
  • Manufacturer :P rentice Hall
  • NumberOfItems:1
  • NumberOfPages:528
  • PackageDimensions:
  • PackageQuantity:1
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2010-09-09
  • Publisher :P rentice Hall
  • SKU :P H9780136074892
  • Studio :P rentice Hall
  • Title:Marketing Management (4th Edition) (Pearson Custom Business Resources)

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