Principles of Marketing (14th Edition)

Learn how to create value and gain loyal customers,

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives,
To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework,

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate,

• Author hilip Kotler
• Author:Gary Armstrong
• Binding aperback
• DeweyDecimalNumber:658.8
• EAN:9780132167123
• Edition:14
• ISBN:0132167123
• ItemDimensions:
• Label rentice Hall
• Languages:
• ListPrice:
• Manufacturer rentice Hall
• NumberOfItems:1
• NumberOfPages:744
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2011-02-06
• Publisher rentice Hall
• SKU:2340914
• Studio rentice Hall
• Title rinciples of Marketing (14th Edition)