Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses,
In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students,

• Author an Lattimore
• Author:Otis Baskin
• Author:Suzette Heiman
• Author:Elizabeth Toth
• Binding aperback
• DeweyDecimalNumber:659.2
• EAN:9780073512051
• Edition:4
• ISBN:0073512052
• Label:McGraw-Hill Humanities/Social Sciences/Languages
• Languages:
• Manufacturer:McGraw-Hill Humanities/Social Sciences/Languages
• NumberOfItems:1
• NumberOfPages:448
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2011-06-15
• Publisher:McGraw-Hill Humanities/Social Sciences/Languages
• SKU:5234722600
• Studio:McGraw-Hill Humanities/Social Sciences/Languages
• Title ublic Relations: The Profession and the Practice