Public Relations Writing and Media Techniques

(as of 05/09/2011 01:33 - more info)

$14.99 $42.00

Listed Under: Public Relations

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals, The t..read more

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals,
The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc,
¿and shows students the many techniques currently in use to reach a variety of audiences,
Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials,
An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners,

  • Author :D ennis L. Wilcox
  • Binding :P aperback
  • DeweyDecimalNumber:808.06659
  • EAN:9780205418497
  • Edition:5
  • ISBN:020541849X
  • Label:Allyn & Bacon
  • Languages:
  • ListPrice:
  • Manufacturer:Allyn & Bacon
  • NumberOfItems:1
  • NumberOfPages:592
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2004-08-21
  • Publisher:Allyn & Bacon
  • SKU:903549648
  • Studio:Allyn & Bacon
  • Title :P ublic Relations Writing and Media Techniques (5th Edition)

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