Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals,
The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc,
¿and shows students the many techniques currently in use to reach a variety of audiences,
Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials,
An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners,
- Author
ennis L. Wilcox - Binding
aperback - DeweyDecimalNumber:808.06659
- EAN:9780205418497
- Edition:5
- ISBN:020541849X
- Label:Allyn & Bacon
- Languages:
- ListPrice:
- Manufacturer:Allyn & Bacon
- NumberOfItems:1
- NumberOfPages:592
- PackageDimensions:
- ProductGroup:Book
- ProductTypeName:ABIS_BOOK
- PublicationDate:2004-08-21
- Publisher:Allyn & Bacon
- SKU:903549648
- Studio:Allyn & Bacon
- Title
ublic Relations Writing and Media Techniques (5th Edition)
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