Relationship Selling

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline,
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers,
This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team,
From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike,

• Author:Mark W Johnston
• Author:Greg W Marshall
• Binding:Hardcover
• DeweyDecimalNumber:658.85
• EAN:9780073529813
• Edition:2
• ISBN:0073529818
• Label:McGraw-Hill/Irwin
• Languages:
• Manufacturer:McGraw-Hill/Irwin
• NumberOfItems:1
• NumberOfPages:446
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2008-02-05
• Publisher:McGraw-Hill/Irwin
• SKU:EC10-S04-0033
• Studio:McGraw-Hill/Irwin
• Title:Relationship Selling