Relationship Selling

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline,
As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers,
This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team,
From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike,

• Author:Mark W. Johnston
• Author:Greg W. Marshall
• Binding:Hardcover
• EAN:9780070172470
• Edition:3rd Revised edition
• ISBN:0070172471
• Label:Irwin/McGraw-Hill
• Languages:
• ListPrice:
• Manufacturer:Irwin/McGraw-Hill
• NumberOfItems:1
• NumberOfPages:452
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2010-08
• Publisher:Irwin/McGraw-Hill
• SKU:HB-9780070172470
• Studio:Irwin/McGraw-Hill
• Title:Relationship Selling