Social Media for Social Good: A How-to Guide

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good : A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1,
0, Web 2,
0, and Web 3,
0 nonprofit communications and fundraising,
From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns,

• Author:Heather Mansfield
• Binding:Hardcover
• DeweyDecimalNumber:658.872
• EAN:9780071770811
• Edition:1
• ISBN:007177081X
• Label:McGraw-Hill
• Languages:
• ListPrice:
• Manufacturer:McGraw-Hill
• NumberOfItems:1
• NumberOfPages:256
• PackageDimensions:
• ProductGroup:Book
• ProductTypeName:ABIS_BOOK
• PublicationDate:2011-09-09
• Publisher:McGraw-Hill
• SKU:1_007177081X
• Studio:McGraw-Hill
• Title:Social Media for Social Good: A How-to Guide for Nonprofits