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Advertising  

14 Results Found

  • Killer Facebook Ads: Master Cutting-Edge Facebook

    Killer Facebook Ads: Master Cutting-Edge Facebook

    $35.00 $23.10

    Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciousl..

    Listed Under: Web Marketing
  • Brand Media Strategy: Integrated Communications

    Brand Media Strategy: Integrated Communications

    $35.00 $23.10

    From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before, And with this rapidly evolving technology..

    Listed Under: Web Marketing
  • Contemporary Advertising

    Contemporary Advertising

    $83.95 $217.33

    Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field, Known as the “coffee table book” for Advertising, it is known for its current exampl..

    Listed Under: Business Marketing
  • Advertising and Integrated Brand Promotion

    Advertising and Integrated Brand Promotion

    $34.99 $21.29

    O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how ..

    Listed Under: Advertising
  • Ogilvy on Advertising

    Ogilvy on Advertising

    $34.99 $21.29

    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business", 223 photos,.....

    Listed Under: Advertising
  • Creative Strategy in Advertising

    Creative Strategy in Advertising

    $34.99 $21.29

    CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment, Focusing on the idea that ..

    Listed Under: Advertising
  • Advertising, Promotion, and Other Aspects of

    Advertising, Promotion, and Other Aspects of

    $29.95 $19.77

    ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication, Complete with updates on new literature and pra..

    Listed Under: Marketing
  • Integrated Advertising, Promotion, and Marketing

    Integrated Advertising, Promotion, and Marketing

    $29.95 $19.77

    This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building ..

    Listed Under: Marketing
  • Essentials of Contemporary Advertising

    Essentials of Contemporary Advertising

    $132.50 $136.59

    Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic ..

    Listed Under: Advertising
  • Twenty Ads That Shook the World: The Century's

    Twenty Ads That Shook the World: The Century's

    $132.50 $136.59

    James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century, P, T, Barn..

    Listed Under: Advertising
  • Advertising and Promotion: An Integrated Marketing

    Advertising and Promotion: An Integrated Marketing

    $18.00 $12.24

    Overview : Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC, It includes very comprehensive coverage of Agency issues and creative work and how it..

    Listed Under: Advertising
  • Contemporary Advertising

    Contemporary Advertising

    $18.00 $12.24

    "Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field, Known as the "coffee table book" for Advertising, it is known for its current examples..

    Listed Under: Advertising