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Marketing Management: Knowledge and Skills, 10th

~~$149.95~~ $95.39

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..

Listed Under: Marketing
Buying In: What We Buy and Who We Are

~~$16.00~~ $9.22

Brands are dead, Advertising no longer works, Consumers are in control, Or so we're told, In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cul..

Listed Under: Marketing Consumer Behavior
Brandwashed: Tricks Companies Use to Manipulate

~~$16.00~~ $9.22

Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our..

Listed Under: Marketing Consumer Behavior
The Consuming Instinct: What Juicy Burgers, Ferraris,

~~$16.00~~ $9.22

Foreword by David M, Buss, author of The Handbook of Evolutionary Psychology and The Evolution of DesireWhat do all successful fast-food restaurants have in common?Why do men's tes..

Listed Under: Marketing Consumer Behavior
Enchantment: The Art of Changing Hearts, Minds,

~~$16.00~~ $9.22

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, It transforms situations and relationships, It converts hostility into civilit..

Listed Under: Marketing & Sales
Strategic Communications Planning for Effective

~~$83.95~~ $79.68

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Listed Under: Public Relations
Public Relations: The Profession and the Practice

~~$83.95~~ $79.68

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relat..

Listed Under: Public Relations
The Zen of Social Media Marketing: An Easier

~~$15.99~~ $6.40

Social media is a crucial tool for success in business today, People are already talking about your business using social media, whether you’re using it or not, By becoming part ..

Listed Under: Marketing & Sales
Product Design and Development

~~$15.99~~ $6.40

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development..

Listed Under: Marketing & Sales
Socialnomics: How Social Media Transforms the

~~$15.99~~ $6.40

Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media,"—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for s..

Listed Under: Web Marketing
The New Rules of Marketing and PR: How to Use

~~$15.99~~ $6.40

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to lev..

Listed Under: Web Marketing
Web Analytics 2.0: The Art of Online Accountability

~~$15.99~~ $6.40

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik, Web Analytics 2,0 presents a new framework that will pe..

Listed Under: Web Marketing