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Buy:
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Buying In: What We Buy and Who We Are
$16.00$9.22Brands are dead, Advertising no longer works, Consumers are in control, Or so we're told, In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cul..
Listed Under: Marketing Consumer Behavior -
Brandwashed: Tricks Companies Use to Manipulate
$16.00$9.22Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our..
Listed Under: Marketing Consumer Behavior -
People Buy You: The Real Secret to what Matters
$30.00$18.24The ultimate guide to relationships, influence and persuasion in 21st century business,What is most important to your success as a sales or business professional? Is it education, ..
Listed Under: Marketing Consumer Behavior -
Heavy Hitter Sales Psychology: How to Penetrate
$24.95$17.44The biggest challenge facing salespeople today is securing meetings with C-level executives and convincing them to buy, Based upon extensive interviews with more than 500 C-level e..
Listed Under: Sales & Selling -
Buyology: Truth and Lies About Why We Buy
$146.67$103.89How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ..
Listed Under: Marketing -
Why We Buy: The Science Of Shopping
$14.95$10.17Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underh..
Listed Under: Marketing Consumer Behavior