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Essentials
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Essentials of Marketing
$15.99$6.40This book is about marketing and marketing strategy planning, And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customer..
Listed Under: Marketing & Sales -
Public Relations Writing: The Essentials of Style
$86.60$42.00This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, ..
Listed Under: Public Relations -
Essentials of Marketing Research (Book Only)
$29.95$19.77Don?t think of yourself as a student, think of yourself as a manager, ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s seat with the latest information on how to harness t..
Listed Under: Marketing -
The Future of Business: The Essentials
$52.45$151.48THE FUTURE OF BUSINESS : THE ESSENTIALS, 3e prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepa..
Listed Under: Business Marketing -
Marketing Research Essentials, with SPSS
$52.45$151.48Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to ..
Listed Under: Business Marketing -
Essentials of Contemporary Advertising
$132.50$136.59Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic ..
Listed Under: Advertising -
Influence: The Psychology of Persuasion (Collins
$132.50$136.59Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings, Dr, Robert Cialdini is the seminal expert in th..
Listed Under: Marketing Consumer Behavior -
Essentials of Marketing
$188.00$124.79Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hai..
Listed Under: Business Marketing -
Essentials of Marketing Research
$146.67$103.89Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics, It takes an application-oriented approach, providing stude..
Listed Under: Marketing -
Public Relations Writing: The Essentials of Style
$146.67$103.25This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases,..
Listed Under: Public Relations