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Buying In: What We Buy and Who We Are
$16.00$9.22Brands are dead, Advertising no longer works, Consumers are in control, Or so we're told, In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cul..
Listed Under: Marketing Consumer Behavior -
Cases in Public Relations Management
$83.95$79.68Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccess..
Listed Under: Public Relations -
The Greatest Salesman in the World: Gift Edition
$15.99$6.40Give yourself the power to transform your life by applying the secrets of success revealed in this perennial best seller, now available in this handsome gift edition,.....
Listed Under: Marketing & Sales -
The Millionaire's Secret: A Handbook For Building
$14.99$42.00The Millionaire's Secret : A Handbook For Building Wealth In Tough Times reveals the closely guarded secrets used by wealthy people to build and preserve their empires, This conci..
Listed Under: Sales & Selling -
Ongoing Crisis Communication: Planning, Managing,
$86.60$42.00Explaining how crisis management can prevent or reduce the threats of a crisis, this book provides guidelines for how best to act and react in an emergency situation, Drawing on fi..
Listed Under: Public Relations -
How I Raised Myself from Failure to Success in
$4.88
A business classic, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell, Whether you are selling houses or mutual funds, advertisements or ..
Listed Under: Sales & Selling -
Secrets of Question Based Selling: How the Most
$24.95$24.99Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will eve..
Listed Under: Sales & Selling -
Social Media ROI: Managing and Measuring Social
$35.00$23.10“Blanchard is demanding, He won’t allow you to flip through this book, nod your head, and leave, If you’re in, you’re going to have to invest to get your rewards,” ....
Listed Under: Web Marketing -
Brand Media Strategy: Integrated Communications
$35.00$23.10From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before, And with this rapidly evolving technology..
Listed Under: Web Marketing -
Ultimate Guide to Google Ad Words, 2nd Edition:
$35.00$23.10Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thous..
Listed Under: Web Marketing -
Creative Strategy in Advertising
$34.99$21.29CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment, Focusing on the idea that ..
Listed Under: Advertising -
Data-Driven Marketing: The 15 Metrics Everyone
$29.95$19.77Praise for Data-Driven Marketing"To paraphrase the old adage : 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so yo..
Listed Under: Marketing