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Management
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Global Marketing Management
$149.95$95.39Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment, The text’s guiding..
Listed Under: Marketing -
Marketing Management
$149.95$95.39For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, This is the #1 selling marketing management textbook worldwide because it consis..
Listed Under: Marketing -
Marketing Management: Knowledge and Skills, 10th
$149.95$95.39Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..
Listed Under: Marketing -
Cases in Public Relations Management
$83.95$79.68Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccess..
Listed Under: Public Relations -
Marketing Management (13th Edition)
$83.95$217.33Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice, .....
Listed Under: Business Marketing -
Preface to Marketing Management
$29.95$19.77Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The text serves as an overvie..
Listed Under: Marketing -
Marketing Management (4th Edition) (Pearson Custom
$226.67$176.12Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives,Marketing Management reflects the dynamic environment inhabited by today's markete..
Listed Under: Business Marketing -
Data Mining Techniques: For Marketing, Sales,
$24.95$17.44Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data ..
Listed Under: Sales & Selling -
Management of a Sales Force
$150.00$157.55Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than a..
Listed Under: Sales & Selling -
Market-Based Management (3rd Edition)
$52.45$151.48This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis, The Third Edition includes increased coverage..
Listed Under: Business Marketing -
Marketing Management: A Strategic Decision-Making
$58.56$127.07The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and..
Listed Under: Marketing -
Retailing Management
$188.00$124.79Retailing is a high-tech, global, growth industry that plays a vital economic role in society, The authors’ objective in preparing the eighth edition is to stimulate student inte..
Listed Under: Business Marketing















































