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Management  

17 Results Found

  • Global Marketing Management

    Global Marketing Management

    $149.95 $95.39

    Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment,  The text’s guiding..

    Listed Under: Marketing
  • Marketing Management

    Marketing Management

    $149.95 $95.39

    For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, This is the #1 selling marketing management textbook worldwide because it consis..

    Listed Under: Marketing
  • Marketing Management: Knowledge and Skills, 10th

    Marketing Management: Knowledge and Skills, 10th

    $149.95 $95.39

    Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The goal of this text is to enhance stud..

    Listed Under: Marketing
  • Cases in Public Relations Management

    Cases in Public Relations Management

    $83.95 $79.68

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccess..

    Listed Under: Public Relations
  • Marketing Management (13th Edition)

    Marketing Management (13th Edition)

    $83.95 $217.33

    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice, .....

    Listed Under: Business Marketing
  • Preface to Marketing Management

    Preface to Marketing Management

    $29.95 $19.77

    Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility, The text serves as an overvie..

    Listed Under: Marketing
  • Marketing Management (4th Edition) (Pearson Custom

    Marketing Management (4th Edition) (Pearson Custom

    $226.67 $176.12

    Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives,Marketing Management reflects the dynamic environment inhabited by today's markete..

    Listed Under: Business Marketing
  • Data Mining Techniques: For Marketing, Sales,

    Data Mining Techniques: For Marketing, Sales,

    $24.95 $17.44

    Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data ..

    Listed Under: Sales & Selling
  • Management of a Sales Force

    Management of a Sales Force

    $150.00 $157.55

    Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than a..

    Listed Under: Sales & Selling
  • Market-Based Management (3rd Edition)

    Market-Based Management (3rd Edition)

    $52.45 $151.48

    This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis, The Third Edition includes increased coverage..

    Listed Under: Business Marketing
  • Marketing Management: A Strategic Decision-Making

    Marketing Management: A Strategic Decision-Making

    $58.56 $127.07

    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and..

    Listed Under: Marketing
  • Retailing Management

    Retailing Management

    $188.00 $124.79

    Retailing is a high-tech, global, growth industry that plays a vital economic role in society, The authors’ objective in preparing the eighth edition is to stimulate student inte..

    Listed Under: Business Marketing