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The New Rules of Marketing and PR: How to Use
$15.99$6.40A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to lev..
Listed Under: Web Marketing -
The Ultimate Sales Letter: Attract New Customers.
$14.95$24.99In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal, But too many sales letters end up in the junk file or the wastebasket, In this ..
Listed Under: Sales & Selling -
Everything Is Miscellaneous: The Power of the
$30.00$18.24“Perfectly placed to tell us what’s really new about [the] second-generation Web,”—Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as..
Listed Under: Marketing Consumer Behavior -
The New Strategic Selling: The Unique Sales System
$28.45$14.95The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever, Rejecting manipulative tactics and emphasizing "process," Strategic Selling present..
Listed Under: Sales & Selling -
The Old Rules of Marketing are Dead: 6 New Rules
$18.00$12.24Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer, It explains how brands must be true to their essence and..
Listed Under: Marketing & Sales -
Content Rules: How to Create Killer Blogs, Podcasts,
$18.00$12.24Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers, So how do you create the bold stories,..
Listed Under: Marketing & Sales -
Inbound Marketing: Get Found Using Google, Social
$146.67$103.89Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasi..
Listed Under: Marketing