Translator
Series)
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Ongoing Crisis Communication: Planning, Managing,
$86.60$42.00Explaining how crisis management can prevent or reduce the threats of a crisis, this book provides guidelines for how best to act and react in an emergency situation, Drawing on fi..
Listed Under: Public Relations -
Marketing Management: A Strategic Decision-Making
$28.45$120.74Marketing Management : A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making, This approach sets Mullins apart from other texts which place gr..
Listed Under: Sales & Selling -
Content Rules: How to Create Killer Blogs, Podcasts,
$18.00$12.24Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers, So how do you create the bold stories,..
Listed Under: Marketing & Sales -
Hey, Whipple, Squeeze This: A Guide to Creating
$16.95$11.32In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly, Updated t..
Listed Under: Advertising -
Inbound Marketing: Get Found Using Google, Social
$146.67$103.89Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasi..
Listed Under: Marketing -
The PR Styleguide: Formats for Public Relations
$146.67$103.25A concise handbook, THE PR STYLEGUIDE : FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool, Learn to present messages that display great for..
Listed Under: Public Relations