The Innovator’s Dilemma

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Great companies can fail—not because they do anything wrong, but because they do everything right, Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technol..read more

Great companies can fail—not because they do anything wrong, but because they do everything right,
Meeting customers’ current needs leads firms to reject breakthrough innovations-”disruptive technologies” that create the products and opportunities of the future,

Radical thinking ,
,
,
and a wake-up call,
Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M,
Christensen explains how to avoid a similar fate,
He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit,
This award-winning book shows managers the changes that may be coming—and how to respond for success,

  • Author:Clayton M. Christensen
  • Binding:Audio CD
  • Creator :D on Leslie
  • DeweyDecimalNumber:658
  • EAN:9781565114159
  • Edition:Abridged; 2.25 hours on 2 CDs
  • Format:Abridged
  • Format:Audiobook
  • ISBN:1565114159
  • Label:HighBridge Company
  • Languages:
  • ListPrice:
  • Manufacturer:HighBridge Company
  • NumberOfItems:2
  • PackageDimensions:
  • ProductGroup:Book
  • ProductTypeName:ABIS_BOOK
  • PublicationDate:2000-09-01
  • Publisher:HighBridge Company
  • SKU:611824
  • Studio:HighBridge Company
  • Title:The Innovator’s Dilemma
  • UPC:025024847257

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